Business Strategy

OVGUIDE uses the order processing business strategies to market products. Industry competitors have alot of power on OVGUIDE becaues the products are coming from different industries and if they change their price then they will take OVGUIDE customers. Substitute products have a small effect because OVGUIDE is used to find out what you want for the cheapest price. New Entrants can have a big effect because if they have more suppliers with cheaper cost then they have the potential to take our company customers. Suppliers have the biggest impact because they can effect prices because its there products and our website is only a "middle man" or link to the products. The customers have a big impact on the company to because they can choose from which site to buy and which items are actually being brought. The way they reduce the buyer and sellers power is by limiting there resources for the customer and who they use as suppliers. This limits what you can get and what the suppliers can sell. By using the links to other websites they create switching cost entry barriers. The software used for this website is frontpage. With having so many suppliers they use frontpage to link the customers to the suppliers and this is a top-line intiative. OVGUIDE uses a "business-to-customer" ecommerce business. Because they site links all the suppliers together they great a market mixing flow. The payment options are the same as the suppliers which includes credit cards, smart cards, paypal, and electronic checks.

Introduction

OVGuide is a leading online video guide designed to help people find something good to watch online. Time Magazine selected us as one of the top 10 best websites of the year for 2006. We currently have close to 600 video sites cataloged in 20 different areas. We find sites on our own and people submit them to us. Each site is carefully reviewed for quality.

Many people are interest in enjoying program, but do not always have time and access.People need a service that gives them the ability to watch programs when they have time and access to a computer.OVguide.com is a service website which finds websites that have movies, shows, cartoons and anime. All these websites are displayed and can all be accessed by clicking on each link. Websites are placed and classified into catagories by OVguide and displayed on screen to be clicked on by any user.

www.ovguide.com

Company Founder - Dale Bock

Heading of History

"When we first created OVGuide in July of 2006, it started out as a simple list of video sites. We had YouTube, My Space, and a few other major video sharing sites. There was a real concern at the time that there may not be enough content to make the guide useful," said Dale Bock, who is the company founder. "It took us weeks of scouring the web to find the initial set of video sites. However, over the past few months there has been an explosive growth of new video sites."